Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78BCD2
RGB
120, 188, 210
HSL
195, 50%, 65%
HSB
195, 43%, 82%
CMYK
43, 10, 0, 18
LAB
72, -18, -18
LCH
72, 26, 225
OKLCH
0.76, 0.08, 220
XYZ
37, 45, 68
LUV
72, -32, -25
HWB
195, 47%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.