Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78CEEC
RGB
120, 206, 236
HSL
196, 75%, 70%
HSB
196, 49%, 93%
CMYK
49, 13, 0, 7
LAB
78, -21, -23
LCH
78, 32, 228
OKLCH
0.81, 0.09, 223
XYZ
45, 54, 87
LUV
78, -38, -33
HWB
196, 47%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.