Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78D1FA
RGB
120, 209, 250
HSL
199, 93%, 73%
HSB
199, 52%, 98%
CMYK
52, 16, 0, 2
LAB
79, -19, -29
LCH
79, 35, 236
OKLCH
0.82, 0.10, 230
XYZ
48, 56, 99
LUV
79, -39, -43
HWB
199, 47%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.