Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78D2FD
RGB
120, 210, 253
HSL
199, 97%, 73%
HSB
199, 53%, 99%
CMYK
53, 17, 0, 1
LAB
80, -19, -30
LCH
80, 36, 237
OKLCH
0.82, 0.11, 231
XYZ
49, 57, 101
LUV
80, -39, -45
HWB
199, 47%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.