Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78D3FA
RGB
120, 211, 250
HSL
198, 93%, 73%
HSB
198, 52%, 98%
CMYK
52, 16, 0, 2
LAB
80, -20, -28
LCH
80, 35, 234
OKLCH
0.82, 0.10, 228
XYZ
48, 57, 99
LUV
80, -39, -41
HWB
198, 47%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.