Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78D7FE
RGB
120, 215, 254
HSL
197, 99%, 73%
HSB
197, 53%, 100%
CMYK
53, 15, 0, 0
LAB
81, -21, -28
LCH
81, 35, 233
OKLCH
0.84, 0.11, 227
XYZ
50, 60, 103
LUV
81, -41, -42
HWB
197, 47%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.