Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78DDFF
RGB
120, 221, 255
HSL
195, 100%, 74%
HSB
195, 53%, 100%
CMYK
53, 13, 0, 0
LAB
83, -24, -26
LCH
83, 36, 228
OKLCH
0.85, 0.11, 222
XYZ
52, 63, 104
LUV
83, -43, -38
HWB
195, 47%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.