Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
793BBF
RGB
121, 59, 191
HSL
268, 53%, 49%
HSB
268, 69%, 75%
CMYK
37, 69, 0, 25
LAB
39, 47, -60
LCH
39, 76, 308
OKLCH
0.50, 0.20, 301
XYZ
19, 11, 50
LUV
39, 14, -88
HWB
268, 23%, 25%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.