Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
793F71
RGB
121, 63, 113
HSL
308, 32%, 36%
HSB
308, 48%, 47%
CMYK
0, 48, 7, 53
LAB
36, 31, -18
LCH
36, 36, 330
OKLCH
0.46, 0.11, 332
XYZ
13, 9, 17
LUV
36, 29, -28
HWB
308, 25%, 53%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
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