Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
796EBC
RGB
121, 110, 188
HSL
248, 37%, 58%
HSB
248, 41%, 74%
CMYK
36, 41, 0, 26
LAB
50, 19, -40
LCH
50, 44, 295
OKLCH
0.58, 0.12, 289
XYZ
23, 19, 50
LUV
50, 0, -62
HWB
248, 43%, 26%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.