Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7978D1
RGB
121, 120, 209
HSL
241, 49%, 65%
HSB
241, 43%, 82%
CMYK
42, 43, 0, 18
LAB
54, 18, -47
LCH
54, 50, 291
OKLCH
0.61, 0.13, 282
XYZ
26, 22, 63
LUV
54, -5, -73
HWB
241, 47%, 18%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.