Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
797CA1
RGB
121, 124, 161
HSL
236, 18%, 55%
HSB
236, 25%, 63%
CMYK
25, 23, 0, 37
LAB
53, 5, -20
LCH
53, 21, 284
OKLCH
0.60, 0.06, 281
XYZ
22, 21, 37
LUV
53, -4, -31
HWB
236, 47%, 37%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Slate Blue
#6A5ACD
Gray
#808080
Cornflower
#6495ED
Spanish Gray
#989898
Royal Purple
#7851A9
Amethyst
#9966CC
Lavender
#B57EDC
Browse every named purple on shades of purple, or all families on colors.