Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
797CC9
RGB
121, 124, 201
HSL
238, 43%, 63%
HSB
238, 40%, 79%
CMYK
40, 38, 0, 21
LAB
54, 14, -41
LCH
54, 43, 288
OKLCH
0.62, 0.12, 281
XYZ
26, 23, 58
LUV
54, -6, -64
HWB
238, 47%, 21%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.