Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
798F76
RGB
121, 143, 118
HSL
113, 10%, 51%
HSB
113, 17%, 56%
CMYK
15, 0, 17, 44
LAB
57, -12, 11
LCH
57, 16, 138
OKLCH
0.63, 0.04, 142
XYZ
21, 25, 21
LUV
57, -11, 17
HWB
113, 46%, 44%
Pantone
364 C
Harmonies
Shades & tints
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