Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7993BA
RGB
121, 147, 186
HSL
216, 32%, 60%
HSB
216, 35%, 73%
CMYK
35, 21, 0, 27
LAB
60, -2, -24
LCH
60, 24, 265
OKLCH
0.66, 0.07, 258
XYZ
27, 28, 51
LUV
60, -14, -35
HWB
216, 47%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.