Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7994AB
RGB
121, 148, 171
HSL
208, 23%, 57%
HSB
208, 29%, 67%
CMYK
29, 13, 0, 33
LAB
60, -6, -15
LCH
60, 16, 250
OKLCH
0.65, 0.05, 244
XYZ
26, 28, 43
LUV
60, -14, -22
HWB
208, 47%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.