Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7995BF
RGB
121, 149, 191
HSL
216, 35%, 61%
HSB
216, 37%, 75%
CMYK
37, 22, 0, 25
LAB
61, -2, -25
LCH
61, 25, 265
OKLCH
0.66, 0.07, 258
XYZ
28, 29, 53
LUV
61, -15, -38
HWB
216, 47%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.