Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
799AA7
RGB
121, 154, 167
HSL
197, 21%, 56%
HSB
197, 28%, 65%
CMYK
28, 8, 0, 35
LAB
61, -10, -11
LCH
61, 14, 229
OKLCH
0.67, 0.04, 224
XYZ
26, 30, 41
LUV
61, -17, -14
HWB
197, 47%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.