Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
799AAD
RGB
121, 154, 173
HSL
202, 24%, 58%
HSB
202, 30%, 68%
CMYK
30, 11, 0, 32
LAB
62, -8, -14
LCH
62, 16, 239
OKLCH
0.67, 0.05, 234
XYZ
27, 30, 44
LUV
62, -17, -19
HWB
202, 47%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.