Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
799CC7
RGB
121, 156, 199
HSL
213, 41%, 63%
HSB
213, 39%, 78%
CMYK
39, 22, 0, 22
LAB
63, -4, -26
LCH
63, 27, 261
OKLCH
0.68, 0.07, 254
XYZ
30, 32, 59
LUV
63, -18, -40
HWB
213, 47%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.