Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
799FDC
RGB
121, 159, 220
HSL
217, 59%, 67%
HSB
217, 45%, 86%
CMYK
45, 28, 0, 14
LAB
65, -1, -36
LCH
65, 36, 268
OKLCH
0.70, 0.10, 260
XYZ
33, 34, 73
LUV
65, -20, -55
HWB
217, 47%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.