Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79A2DF
RGB
121, 162, 223
HSL
216, 61%, 67%
HSB
216, 46%, 87%
CMYK
46, 27, 0, 13
LAB
65, -2, -36
LCH
65, 36, 267
OKLCH
0.71, 0.10, 258
XYZ
34, 35, 75
LUV
65, -21, -56
HWB
216, 47%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.