Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79ABE9
RGB
121, 171, 233
HSL
213, 72%, 69%
HSB
213, 48%, 91%
CMYK
48, 27, 0, 9
LAB
68, -4, -37
LCH
68, 37, 263
OKLCH
0.73, 0.11, 254
XYZ
37, 39, 83
LUV
68, -24, -57
HWB
213, 47%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.