Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79ADEB
RGB
121, 173, 235
HSL
213, 74%, 70%
HSB
213, 49%, 92%
CMYK
49, 26, 0, 8
LAB
69, -5, -37
LCH
69, 37, 262
OKLCH
0.74, 0.11, 253
XYZ
38, 40, 84
LUV
69, -25, -58
HWB
213, 47%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.