Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79AEC9
RGB
121, 174, 201
HSL
200, 43%, 63%
HSB
200, 40%, 79%
CMYK
40, 13, 0, 21
LAB
68, -13, -20
LCH
68, 24, 237
OKLCH
0.72, 0.07, 231
XYZ
34, 39, 61
LUV
68, -26, -28
HWB
200, 47%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.