Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79AEE6
RGB
121, 174, 230
HSL
211, 69%, 69%
HSB
211, 47%, 90%
CMYK
47, 24, 0, 10
LAB
69, -7, -34
LCH
69, 35, 259
OKLCH
0.74, 0.10, 251
XYZ
37, 40, 81
LUV
69, -25, -53
HWB
211, 47%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.