Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79AFE9
RGB
121, 175, 233
HSL
211, 72%, 69%
HSB
211, 48%, 91%
CMYK
48, 25, 0, 9
LAB
69, -6, -35
LCH
69, 36, 260
OKLCH
0.74, 0.10, 251
XYZ
38, 41, 83
LUV
69, -26, -54
HWB
211, 47%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.