Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79B2C8
RGB
121, 178, 200
HSL
197, 42%, 63%
HSB
197, 40%, 78%
CMYK
40, 11, 0, 22
LAB
69, -15, -17
LCH
69, 23, 229
OKLCH
0.73, 0.07, 224
XYZ
34, 40, 61
LUV
69, -27, -24
HWB
197, 47%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.