Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79B4DB
RGB
121, 180, 219
HSL
204, 58%, 67%
HSB
204, 45%, 86%
CMYK
45, 18, 0, 14
LAB
70, -12, -26
LCH
70, 29, 245
OKLCH
0.74, 0.08, 238
XYZ
37, 42, 73
LUV
70, -28, -39
HWB
204, 47%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.