Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79B4EE
RGB
121, 180, 238
HSL
210, 77%, 70%
HSB
210, 49%, 93%
CMYK
49, 24, 0, 7
LAB
71, -8, -35
LCH
71, 36, 258
OKLCH
0.75, 0.10, 249
XYZ
40, 43, 87
LUV
71, -28, -55
HWB
210, 47%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.