Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79BACC
RGB
121, 186, 204
HSL
193, 45%, 64%
HSB
193, 41%, 80%
CMYK
41, 9, 0, 20
LAB
72, -18, -16
LCH
72, 24, 222
OKLCH
0.75, 0.07, 217
XYZ
36, 44, 64
LUV
72, -30, -22
HWB
193, 47%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.