Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79BAD0
RGB
121, 186, 208
HSL
195, 48%, 65%
HSB
195, 42%, 82%
CMYK
42, 11, 0, 18
LAB
72, -17, -18
LCH
72, 25, 226
OKLCH
0.75, 0.07, 221
XYZ
37, 44, 66
LUV
72, -30, -25
HWB
195, 47%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.