Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79BBFE
RGB
121, 187, 254
HSL
210, 99%, 74%
HSB
210, 52%, 100%
CMYK
52, 26, 0, 0
LAB
73, -8, -40
LCH
73, 41, 259
OKLCH
0.77, 0.12, 250
XYZ
44, 47, 100
LUV
73, -30, -63
HWB
210, 47%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.