Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79C4E9
RGB
121, 196, 233
HSL
200, 72%, 69%
HSB
200, 48%, 91%
CMYK
48, 16, 0, 9
LAB
75, -17, -26
LCH
75, 31, 237
OKLCH
0.79, 0.09, 231
XYZ
42, 49, 84
LUV
75, -34, -38
HWB
200, 47%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.