Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79CBEE
RGB
121, 203, 238
HSL
198, 77%, 70%
HSB
198, 49%, 93%
CMYK
49, 15, 0, 7
LAB
77, -19, -26
LCH
77, 32, 233
OKLCH
0.80, 0.09, 227
XYZ
45, 53, 89
LUV
77, -36, -37
HWB
198, 47%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.