Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79CDFA
RGB
121, 205, 250
HSL
201, 93%, 73%
HSB
201, 52%, 98%
CMYK
52, 18, 0, 2
LAB
78, -17, -31
LCH
78, 35, 240
OKLCH
0.81, 0.10, 233
XYZ
47, 55, 98
LUV
78, -37, -46
HWB
201, 47%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.