Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79CFEC
RGB
121, 207, 236
HSL
195, 75%, 70%
HSB
195, 49%, 93%
CMYK
49, 12, 0, 7
LAB
79, -21, -23
LCH
79, 31, 227
OKLCH
0.81, 0.09, 222
XYZ
45, 55, 88
LUV
79, -38, -33
HWB
195, 47%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.