Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79CFF7
RGB
121, 207, 247
HSL
199, 89%, 72%
HSB
199, 51%, 97%
CMYK
51, 16, 0, 3
LAB
79, -19, -28
LCH
79, 34, 236
OKLCH
0.82, 0.10, 230
XYZ
47, 55, 96
LUV
79, -38, -42
HWB
199, 47%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.