Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79D3F6
RGB
121, 211, 246
HSL
197, 87%, 72%
HSB
197, 51%, 96%
CMYK
51, 14, 0, 4
LAB
80, -21, -26
LCH
80, 34, 231
OKLCH
0.82, 0.10, 225
XYZ
48, 57, 96
LUV
80, -39, -38
HWB
197, 47%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.