Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79D4FE
RGB
121, 212, 254
HSL
199, 99%, 74%
HSB
199, 52%, 100%
CMYK
52, 17, 0, 0
LAB
80, -20, -30
LCH
80, 36, 236
OKLCH
0.83, 0.11, 230
XYZ
49, 58, 102
LUV
80, -39, -44
HWB
199, 47%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.