Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
79D9FC
RGB
121, 217, 252
HSL
196, 96%, 73%
HSB
196, 52%, 99%
CMYK
52, 14, 0, 1
LAB
82, -23, -26
LCH
82, 35, 230
OKLCH
0.84, 0.10, 224
XYZ
50, 61, 101
LUV
82, -41, -38
HWB
196, 47%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.