Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7A2809
RGB
122, 40, 9
HSL
16, 86%, 26%
HSB
16, 93%, 48%
CMYK
0, 67, 93, 52
LAB
29, 35, 37
LCH
29, 51, 47
OKLCH
0.40, 0.12, 38
XYZ
9, 6, 1
LUV
29, 63, 23
HWB
16, 4%, 52%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.