Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7A72FF
RGB
122, 114, 255
HSL
243, 100%, 72%
HSB
243, 55%, 100%
CMYK
52, 55, 0, 0
LAB
55, 32, -71
LCH
55, 78, 294
OKLCH
0.63, 0.20, 281
XYZ
32, 23, 97
LUV
55, -5, -111
HWB
243, 45%, 0%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.