Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7A769C
RGB
122, 118, 156
HSL
246, 16%, 54%
HSB
246, 24%, 61%
CMYK
22, 24, 0, 39
LAB
51, 8, -20
LCH
51, 22, 292
OKLCH
0.58, 0.06, 289
XYZ
21, 19, 34
LUV
51, 0, -30
HWB
246, 46%, 39%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.