Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7A97A7
RGB
122, 151, 167
HSL
201, 20%, 57%
HSB
201, 27%, 65%
CMYK
27, 10, 0, 35
LAB
61, -8, -12
LCH
61, 14, 237
OKLCH
0.66, 0.04, 232
XYZ
26, 29, 41
LUV
61, -15, -16
HWB
201, 48%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.