Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7AB3CA
RGB
122, 179, 202
HSL
197, 43%, 64%
HSB
197, 40%, 79%
CMYK
40, 11, 0, 21
LAB
70, -15, -18
LCH
70, 23, 230
OKLCH
0.74, 0.07, 225
XYZ
35, 41, 62
LUV
70, -27, -25
HWB
197, 48%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.