Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7AC7DB
RGB
122, 199, 219
HSL
192, 57%, 67%
HSB
192, 44%, 86%
CMYK
44, 9, 0, 14
LAB
76, -21, -18
LCH
76, 28, 221
OKLCH
0.79, 0.08, 216
XYZ
41, 50, 75
LUV
76, -35, -24
HWB
192, 48%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.