Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7B1200
RGB
123, 18, 0
HSL
9, 100%, 24%
HSB
9, 100%, 48%
CMYK
0, 85, 100, 52
LAB
26, 43, 39
LCH
26, 58, 42
OKLCH
0.38, 0.14, 32
XYZ
8, 5, 0
LUV
26, 77, 20
HWB
9, 0%, 52%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.