Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
7B1973
RGB
123, 25, 115
HSL
305, 66%, 29%
HSB
305, 80%, 48%
CMYK
0, 80, 7, 52
LAB
30, 49, -28
LCH
30, 56, 330
OKLCH
0.42, 0.17, 332
XYZ
12, 6, 17
LUV
30, 40, -42
HWB
305, 10%, 52%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
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