Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7B2B07
RGB
123, 43, 7
HSL
19, 89%, 25%
HSB
19, 94%, 48%
CMYK
0, 65, 94, 52
LAB
30, 34, 39
LCH
30, 52, 49
OKLCH
0.40, 0.12, 40
XYZ
9, 6, 1
LUV
30, 62, 24
HWB
19, 3%, 52%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.